From: Elizabeth Gray [email@example.com]
Sent: Tuesday, April 06, 2010 3:22 PM
Subject: Time For A Change Of Color
Attachments: Color Renovation Corporate Press Release final.docx; Color Renovation QA_Final.docx; New_Colors_Media_Kit_0310.pdf; Fond_Farewell_Media_Kit_0310.pdf
FOR IMMEDIATE RELEASE
April 6, 2010
Contact: Elizabeth Gray, Stampin’ Up! Public Relations, 801-257-5329, firstname.lastname@example.org
*Press kits will arrive in the next few days*
TIME FOR A CHANGE OF COLOR
Stampin’ Up! to renovate color collections with launch of 2010-2011 Idea Book & Catalog
SALT LAKE CITY—Color is uniquely personal. Some people are drawn to soothing, soft shades, and others relish energetic, vibrant colors. Regardless of color preference, Stampin’ Up!’s renovated color collections available July 1, 2010 has something that everyone will love. The company extensively researched trends in fashion, design, paper crafting and home décor for almost two years in addition to holding focus groups with customers and demonstrators to decide on the palette of colors that would make up the color renovation.
Stampin’ Up!, a manufacturer of decorative rubber stamps and accessories for greeting cards, scrapbooks, craft projects and home décor, is based in Salt Lake City and has almost 40,000 demonstrators worldwide who teach the art of paper crafting.
The renovated color collections will include 25 carryover colors, 10 returning In Colors (which are now core colors), 5 new core colors, and 5 new In Colors, for a total of 45 colors. The company will continue to offer five new In Colors each year, and In Colors will have a lifespan of two years. Colors are divided into four collections: Subtles, Brights, Regals and Neutrals.
“We’re thrilled with our color renovation,” notes Shelli Gardner, co-founder and CEO of Stampin’ Up! “We’ve always been known for our color coordination. These new collections allow us to continue our commitment to that approach, and combine it with an exciting new line of fresh, vibrant colors. Each collection is so beautiful, people will have a hard time choosing which collection is their favorite.”
The new color collections offer many versatile choices, and as always, include a wide variety of coordinating products and accessories. Whether you have a color collection already in mind, or you want to explore the options available in Stampin’ Up!’s complete line, you’ll want to see the exciting new world of color for yourself.
For more information on Stampin’ Up!’s color renovation, contact your local Stampin’ Up! demonstrator or visit www.stampinup.com to find one in your area.
About Stampin’ Up!
Stampin’ Up!, a 21year old, multi-million dollar direct-sales company, offers an exclusive line of decorative stamp sets and accessories for home décor, greeting cards, craft projects, and scrapbooking. Currently, tens of thousands of demonstrators from the United States, Australia, New Zealand, Canada, France, Germany, and the United Kingdom teach the art of stamping. Stampin’ Up! operates two state-of-the-art facilities including an 80,000-square-foot manufacturing plant in Kanab, Utah; and a 300,000-square-foot corporate office, distribution center, and demonstrator support call center in Riverton, Utah. For more information call 801.257.5329 or visit www.stampinup.com.
Stampin' Up! Public Relations & Product Marketing Specialist
12907 S. 3600 W.
Riverton, UT 84065
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